Display Advertisements with The Pennsic Independent

Merchants, it is time to start planning for Pennsic! Woo Hoo!

Studies show that advertising can increase sales by 25% to 75%. If you have never advertised before, you may wish to consider it this War.

In the past, when you have advertised with the Pennsic Independent, you have reached more than 5,000 readers each day of the War!

One of the first things checked each day (after the Head Count) are the Display Ads. As we all know, shopping is an unofficial War activity. So many things can be found at the War that are difficult to obtain elsewhere. Our readers are looking for you, to see what you have and what you might have for sale.

We are continuing to increase our readership and to make your advertising dollars even more valuable to you. We are also making it easier to submit and pay for your ads. In order to do this, we are:

• Taking subscriptions on-line, before the War.
• Selling in more locations at the War.
• Making the Midnight Madness issue even more mad with a special advertising section!
• Publishing up-to-date news of the War on our web pages, before, DURING and after the War.

One column inch in the Pennsic Independent is approximately 3- 1/2" wide by 1" tall.

Advertising Price List

Display Ads

Prices are per column inch, approximately 3 1/2" wide by 1" tall

Display advertising rates have changed from last year to better reflect our costs for printing. You may wish to take advantage of our "Early Bird" rates, which reflect a significant discount on our standard rates.

2011 Early Bird Rates

These rates are effective until July 6, 2011, and are based on your order and payment date, regardless of when you submit your actual ad.

$8.50 per column inch

(Discounts for four or more days)

$17/two days

$25.50/three days

$33/four days

$40/five days

$46.50/six days

$52.50/seven days

$58/eight days

Also, in consideration of the amount of time it takes to prepare ads with graphics, we have added a $10 graphic set up charge to those ads requiring extensive set up at War. To avoid this charge, please get your graphic ads in before July 5.

Please contact Heirusalem with any questions.

$9.00 per column inch

(Discounts for four or more days)

$18/two days

$27/three days

$35/four days

$42.50/five days

$49.50/six days

$56/seven days

$62/eight days

Midnight Madness Shopping Guide: $12 per column inch. Merchants are limited to four column inches for the shopping guide.

Pennsic Independent Unclassifieds

Purchase Classified ads to print in the Pennsic Independent and online during the war! Pay via PayPal! It’s easy!

NOTE: The deadline for classified ads is 1:00 pm (EST) on the date prior to publication. We will try to get ads submitted after the deadline into the earliest possible publication. However, if you submit an ad after the deadline, please do not expect to see it in the next day's issue! Thank you!

Get Yours Here!

Unclassified Advertising Prices-Online Prices

$0.07 per character

Urchin Rules

Our Urchins are very important to us. This year, the Circulation Manager/Urchin Wrangler (Aurora) will have a daughter at the War who will be an Urchin. The health, safety and happiness of each urchin is essential to their enjoyment of the position. Therefore, we have some rules each Urchin is required to understand and abide by. As parents, we are sure you will understand our concern and help your child to understand and follow these rules before signing the permission form. Thank you.

1. All Urchins must have a parent sign a permission and acknowledgment of responsibility form at the newspaper office before beginning selling. Parental responsibility for a child or children is not removed by the child or children volunteering to sell newspapers. With their signature, the parent verifies the accuracy of the information they have provided and acknowledge that they have not relinquished in any form their responsibility for the behavior and safety of their child or children.
2. A parent or responsible teenager (“baby-sitter”, 13 years or older) must check children in at the beginning of each shift and out at the end of each shift. Urchin shifts will be strictly limited to four hours and will begin no earlier than 9:00 A.M. and end no later than 3:00 P.M. We do not keep track of Urchin whereabouts once they leave the newspaper office. However, if parents come to meet an Urchin at the end of the shift and the Urchin turns up missing more than once, the Urchin will be dismissed. Likewise, if a parent or responsible teenager or adult fails to meet their child at the newspaper office more than once, the Urchin will be dismissed. Urchins 13 years or older may, with parental permission, serve as their own escort.
3. Urchins MAY NOT sell subscriptions or take money in advance for papers.
4. All Urchins under twelve years of age must be accompanied by a responsible adult or teenager on each route. Children age twelve and older may sell alone but are strongly encouraged to have another child, teenager or adult accompany them.
5. Urchins must NOT enter ANY encampment other than the one in which they and their parent(s) or court-appointed legal guardian(s) are camping. Sell at camp gates only.
6. Urchins must wear shoes or sandals at all times. If an Urchin reports in without shoes on, he or she will be sent back to camp to put them on before being sent on a route.
7. Urchins must wear a hat or veil. If an urchin reports in without a hat, he or she will be provided with one which must be returned.
8. In case of rain, all Urchins will be provided with a rain poncho. In a storm, Urchins should take cover until the storm is over, even if it means they will be late reporting in. We will understand those conditions.
9. Urchins are responsible for the condition of their papers. However, if papers are accidentally ruined in rain or other uncontrollable conditions, they will not be held responsible for damaged papers. Simply return the damaged papers and get a new set.
10. Urchins should be able to do math and make change. Begging for tips is not permissible. Always offer change. If you are polite, you are more likely to get a tip. Urchins will receive one warning if we receive a complaint about begging or withholding change. Two complaints is cause for dismissal.
11. Upon reporting in after selling papers, any remaining papers will be counted, commissions paid at 10¢ per copy sold, and all tips returned to the Urchin. Discrepancies should be discussed with Circulation at that time. We welcome parents to come to us with any complaints or concerns.
12. Urchins selling 25 or more papers each day they sell will receive a bonus consisting of a coupon for free merchandise from various merchants. We encourage parents to accompany their Urchin to the merchant to redeem their bonus coupons.
13. Urchins are required to be quiet and polite while waiting for papers or reporting in after sales. We are very near several classrooms and conduct business near the Urchin desk. Inappropriate or rude behavior when reporting in is grounds for dismissal.
14. Urchins will be provided with a selling pouch printed with their route number. Urchins should not "poach" other Urchins routes, although they may sell in their home encampment. If selling seems uneven, we will adjust routes to make things fair for everyone. Hay Wagon and shuttle stops are fair game.
15. Urchins sharing routes must reach their own agreement on splitting tips and paper sales proceeds.
16. Please feel free to contact us with any questions you may have about these rules or anything else.