Display Advertisements with The Pennsic Independent

Merchants, it is time to start planning for Pennsic! Woo Hoo!

Studies show that advertising can increase sales by 25% to 75%. Display advertising in PI falls in the upper part of that spectrum! If you have never advertised before, especially if you are a new Pennsic merchant or have moved spaces, consider it for this War!

In the past, when you have advertised with the Pennsic Independent, you have reached more than 7,000 readers each day of the War!

One of the first things checked each day (after the Head Count) are the Display Ads. As we all know, shopping is an unofficial War activity. So many things can be found at the War that are difficult to obtain elsewhere. Our readers are looking for you, to see what you have and what you might have for sale.

We are continuing to increase our readership and to make your advertising dollars even more valuable to you. We are also making it easier to submit and pay for your ads. In order to do this, we are:

  • Taking subscriptions on-line, before the War.
  • Selling in more locations at the War.
  • Making the Midnight Madness issue even more mad with a special advertising section!
  • Publishing up-to-date news of the War on our web pages, before, DURING and after the War.

One column inch in the Pennsic Independent is approximately 3- 1/2" wide by 1" tall.

Display ads may be submitted in JPEG, PDF, or GIF. For your convenience, ads may be submitted to pennsicads@gmail.com. Please contact us at this address for information on submitting large files.

Advertising Price List

Display Ads

Prices are per column inch, approximately 3 1/2" wide by 1" tall


2018 Early Bird Rates

These rates are effective until July 20, 2018, and are based on your order and payment date, regardless of when you submit your actual ad.

$8.50 per column inch
(Discounts for four or more days)
$17/two days
$25.50/three days
$33/four days
$40/five days
$46.50/six days
$52.50/seven days
$58/eight days

Also, in consideration of the amount of time it takes to prepare ads with graphics, we have added a $10 graphic set up charge to those ads requiring extensive set up at War. To avoid this charge, please get your graphic ads in before July 22.

Please contact Tegan with any questions.

$9.00 per column inch
(Discounts for four or more days)
$18/two days
$27/three days
$35/four days
$42.50/five days
$49.50/six days
$56/seven days
$60.00/eight days

Midnight Madness Shopping Guide: $12 per column inch. Merchants are limited to four column inches for the shopping guide.

PDF icon Merchants 2008.pdf49.66 KB


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